There are times when you just can’t come up with an original idea. When in doubt, resorting to clumsy word play sometimes gets the job done – for example, the tagline of the amplifier ad to the left, circa 1985. Substitute ‘great’ for the company name, which just happens to rhyme: ‘Crate’. Get it??! Yes, well, that’s still a few notches above the clumsy Sony camcorder ad below, which dates to the 1990s.
Creative Block28 03 2010