An Homage to Progress

11 04 2010

Ladies, I sure do hope you realize how lucky you are to live in a society where you can light up and puff away without fear of  causing a scandal.  In the  mid 1980s Virginia Slims capitalized on this freedom  with these two ads.  The contrast of their slogan “You’ve Come a Long Way, Baby” mirrored against Victorian taboo works nicely in this first ad, where the inset reads “While on a 1908 museum tour with her husband, Mrs. Celestia Kohl forgot herself and lit up a cigarette. She quickly found herself all wrapped up in Egyptian history.”  The second ad’s reference to ancient Egypt is more general, referring to the many tasks women performed in ancient times.

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