This is the first in a series of posts that will feature ads for unmentionables. (blush) Today’s example dates to the late 1800s. The caption reads “A stylish corset would have improved the appearance of the Queen of Egypt if, in her day, dresses were worn in the style now in vogue with the Ladies of America, who find in the distinctively modern, high- grade and recherche Flexibone Moulded Corset style with comfort (because it fits) a shape-keeping, shape-making garment exceptional for fit, fancy and favor.” Hmmm…the exotic flavor of the ad is compelling, and certainly capitalizes on the myth of Cleopatra’s beauty. In any case, it serves as an interesting juxtaposition of (then) modern sensibilities and tastes against ancient modes of dress. After all, Egyptian maidens wore no undergarments at all, (gasp) and their gowns were a bit sheer (double gasp) – if they wore any (falling to the floor in a dead faint).
Take a Deep Breath4 05 2010