Built to Last

3 12 2010

Ancient Egyptian imagery is often used to project an aura of stability, strength, and endurance – most appropriately in the engineering and mechanical fields.  In this first image, the winged sun disc (in this instance also flanked by serpents) is applied to the cover of a trade catalog.  The second image shows an enlarged view of a logo that appears on the top of every page of another trade catalog.  In this example, a sphinx head is combined with a sketch of the company’s main product.




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