11 06 2011

How do you make an ad for machinery interesting?  How about making it interactive!  This Saul Steinberg 1940s ad illustration for the Jones & Lamson Machine Company engages the reader’s mental faculties while also providing a neat segue into the main thrust of the ad:
“If you’re fresh out of papyrus scrolls, try this one with matches, toothpicks, pencils, or broomsticks.  The problem that the pharaoh posed was this: By changing the positions of three of the scrolls, create a figure of four equilateral triangles, all of equal size!  P.S. If you’re stuck, there’s a clue to be found in the picture.  There is also a valuable clue to be found today in the solution of difficult and costly metal turning problems.  It is simply this: Jones & Lamson Turret Lathes and Fay Automatic Lathes are designed specifically for the most efficient use of carbise cutting tools.”  The ad text ends with a kind offer to send the puzzle solution to interested parties.




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