Not all ads hit the bell on the excitment scale, but sometimes that reflects prevailing social tastes more than creativity deficits on the ad developer’s side. This Toyota Starlet ad from 1980 gives a brief nod to ancient times with the pyramid and tagline “Maybe the First Small Wonder of the World” – but the Egyptomania theme plays second fiddle to the product. Actually, it’s more like tenth fiddle. Hardly even a theme. After all, in 1980 folks were more focused on who shot J.R. and trying to recover from disco. That’s one of the interesting quirks of Egyptomania – it always pops up in a different form than it did previously.
Oh What a Feeling!6 08 2012