Mind the Sharks

28 05 2013

Egyptian themes have been more prevalent in the history of American swimwear than you might suspect.  Perhaps because when you add ‘sand’, ‘sexy’, ‘colorful’, and ‘fun’ to the Cosmic Word Association Blender, you get Cleopatra in a gold lame bikini.  Or something like that.  My first entry on this topic is a 1980s ad from Swatch – the famous watch company that also ventured into fashion and accessories for those who REALLY needed to be popular in high school. One of their lines, named the Nefertiti collection, was a mash-up of ancient Egypt, time travel (well, yes, since they made timepieces) and comic strip illustration.  The entire line, from functional wrist bling to sassy bathing suits, is shown here.

Swatch ad-large

Swatch ad-detail 2-small




One response

30 05 2013
Magical Effects of Thinking

So eighties! Even the way the model poses, so 1987! Love it!

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