Pharaoh’s Collar

25 11 2014

This 1940s advertisement from Coro, a leading high-end costume jewelry designer, exhibits a rather masculine ensemble – perhaps for the edgy business woman. This is a good example of the numerous ‘Egyptianizing’ fashions of the 1930s and 40s – a more ambiguous reference to ancient Egyptian design that remained after the literal translations of the 1920s Tut craze had burnt out. “Fabulously lovely and so flexible with all your fashions…available in rich golden or silver finish.” The earrings cost “about $2.” Oh, how times have changed.

Coro jewelry ad-large

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One response

26 11 2014
Tisa@SeattleRetro

Love this one so much I pinned it to my Pinterest ‘vintage jewelry ads’ board–home run for style & theme!

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