A Mid-Century Modern Office

2 09 2015

This 1950s advertisement from Virginia Metal Products showcases their stylish ‘Mobilwall’ system. The panels were offered in bright enameled colors and translucent glass. This design apparently came about when “Dorr-Oliver, international engineering firm, wanted its new headquarters building in Stamford, Connecticut, to reflect its world-wide activities. The company’s interior designers, Rodgers Associates, conceived the idea of partitions following the horizontal lines of the Japanese shoji screen. Working closely with them, VMP engineers produced these distinctive Mobilwalls to match this concept.” Now, what does all of this have to do with Nefertiti? No idea, but there she is in the ad…

VMP ad 2-small

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One response

2 09 2015
Tisa

Ah,yes, I remember selling this one. Apparently, Nefertiti has now been named “Virginia” as their company mascot? Hmmm. Or just to emphasize their Be-Yoo-Ti-Full product?!

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