Up and Away

23 04 2016

Egyptianizing themes are found more frequently than expected in transportation-related advertising applications. For example, this 1940s ad from the Warner Aircraft Corporation, which announces the opening of their new “Scarab” engine plant. There is no reference explaining this choice of iconography, but I suppose one might draw a correlation to the Egyptian god Khepera, who was believed to push the sun on its course through the sky.

Warner engines ad-large

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One response

24 04 2016
Tisa

Nice advert that I haven’t seen before; the ad design makes it look ‘fast’ with the scarab / arrow / blue for sky theme. Glad you figured out the obscure reference (maybe) !

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