Anti-Shrinkage

10 06 2017

Behind every strong man is a woman helping him get dressed in the morning…or so Lion of Troy’s advertising department decided. This ad is probably from 1945 – the Vivien-Leigh-as-Cleopatra movie had just been released, and this illustrated vixen bears a striking resemblance to that movie star. The text states “Of course no shirt can wear as long as the Pyramids, but it is a scientific fact that many Egyptian excavations have disclosed fine, strong fabrics, woven of Egyptian cotton in the days of the Pharaohs, still in good condition.” Thus, modern shirts made from imported Egyptian cloth. Which, additionally and most importantly, are “Sanforized against shrinkage.”

Lion of Troy-detail

Lion of Troy-small

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