Anti-Shrinkage

10 06 2017

Behind every strong man is a woman helping him get dressed in the morning…or so Lion of Troy’s advertising department decided. This ad is probably from 1945 – the Vivien-Leigh-as-Cleopatra movie had just been released, and this illustrated vixen bears a striking resemblance to that movie star. The text states “Of course no shirt can wear as long as the Pyramids, but it is a scientific fact that many Egyptian excavations have disclosed fine, strong fabrics, woven of Egyptian cotton in the days of the Pharaohs, still in good condition.” Thus, modern shirts made from imported Egyptian cloth. Which, additionally and most importantly, are “Sanforized against shrinkage.”

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Fly Guy

27 02 2017

This enameled pendant probably belongs to the 1970s. There is a nice modernity to how the perspective of the headdress is flattened.

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DaGroovy

30 03 2016

This polyester shirt from the 1970s is patterned with ancient Egyptian maidens. The red, white, and blue coloring adds an unexpected pop to the extra-severe linear design. I might just have to bust this out for the Fourth of July.

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Something Borrowed, Something Blue

28 12 2015

This new, costume necklace by Stella & Dot is called “Malta” but clearly is inspired by ancient Egypt.

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Color Defense

20 10 2015

Interesting inspiration for this c. 1950s advertisement from the Cambridge Tile Manufacturing Co. “The ancient Egyptian’s concept of functional color was based upon pure superstition. A green amulet, for example, was supposed to ward off the evil eye.” Contrary to the implied suggestion that you encrust your home with green tiles to keep unwanted neighbors, in-laws, salesmen, and Mormons at bay, the rest of the ad explains how this color prevents eye fatigue, etc.

There’s nothing like a product that does double-duty.

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Squeaky Clean

7 05 2015

This is an early twentieth century newspaper advertisement for U-ar-das Bath of Benzoin. What is that, you ask? Well, according to the ad copy, it is a tablet that when dissolved, “softens the water and daintily perfumes it…removes all oils and foreign matter from the pores – strengthens and tones the natural functions of the skin and restores the perfect smooth, clear complexion which nature originally gave us.” Yeah, right. Oh, and this snake-oil purveyor also sold a companion item, Woodlark Dermatic Egg Shampoo. The Egyptian imagery of poolside temple and decorative Sphinx are applied to enforce the company’s claim that “Centuries ago, it was learned that the bath, prepared with benzoin, invigorated the skin and beautified the complexion. Benzoin is the modern name for Malahathrum described by Pliny. The Beauty Bath of the Ancients, therefore, is not a secret, and can be enjoyed daily by modern women.”

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That’s Cuckoo

16 12 2014

Bwahahaha!!!! The Bradford Exchange strikes again, introducing the “only Cuckoo Clock inspired by the Wonders of Ancient Egypt.” The description is quite lengthy, highlighting various details (“regal golden Canopic jar-inspired pendulums”) and listing terms of sale (“Limit: one per order” – no worries there), but my favorite is “Queen Nefertiti’s sculpted bust emerges on the stroke of each hour.” Oh my.

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