If only Linetec had been around 3000 years ago, we might be remembering the Great Pyramids in a different light – or color. Their process for anodizing aluminum in technicolor splendor could have made those monuments pop.
Color My World
5 08 2019Comments : Leave a Comment »
Tags: anodized aluminum, Great Pyramids, Linetec
Categories : Advertising, Industrial, Uncategorized
Playing With Chemicals
29 03 2012This c. 1940s ad from Dow Chemical Co. juxtaposes striking imagery against a rather long-winded chunk of text extolling Dow’s brilliance in manufacturing synthetic indigo dye. I’m just happy that someone figured out how to stop using urine in the recipe!
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Tags: Dow, indigo
Categories : Industrial
Puzzled?
11 06 2011How do you make an ad for machinery interesting? How about making it interactive! This Saul Steinberg 1940s ad illustration for the Jones & Lamson Machine Company engages the reader’s mental faculties while also providing a neat segue into the main thrust of the ad:
“If you’re fresh out of papyrus scrolls, try this one with matches, toothpicks, pencils, or broomsticks. The problem that the pharaoh posed was this: By changing the positions of three of the scrolls, create a figure of four equilateral triangles, all of equal size! P.S. If you’re stuck, there’s a clue to be found in the picture. There is also a valuable clue to be found today in the solution of difficult and costly metal turning problems. It is simply this: Jones & Lamson Turret Lathes and Fay Automatic Lathes are designed specifically for the most efficient use of carbise cutting tools.” The ad text ends with a kind offer to send the puzzle solution to interested parties.
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Tags: Jones & Lamson, pharaoh, puzzle, Saul Steinberg
Categories : Industrial
How Pharaoh Removed His Unibrow, and Other Tales
30 04 2011While in the pursuit of mundane daily tasks, I often wonder how similar activities were accomplished in ancient times. This morning, I was struck by one of these ponderings while grooming my eyebrows. Thanks to my 1937 copy of Reading Iron Company’s magazine, curiously named “The Reading Puddle Ball”, all I have to do is turn to the article “Pharaoh’s Tweezers” to satisfy my curiosity about said topic, as well as learn a few fun facts about other iron objects used in ancient Egypt.
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Tags: Egypt, iron, Reading Puddle Ball, tweezers
Categories : Industrial
Naughty or Nice?
23 12 2010Move over Santa: Cleopatra’s barge-o-gifts is coming to town. Ok, not really, but this detail from a 1961 ad from Sinclair Petrochemicals struck me as a jazzed up alternative to a flying sleigh. And it’s full of things I want – a telescope, a turquoise-colored suitcase, the latest LP, and that adorable Sinclair dino.
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Tags: Cleopatra, petrochemicals, Sinclair
Categories : Industrial